The Things you Learn from Your Clients
http://www.youtube.com/watch?v=LQToKBTtrHw A great thing about a lot of our businesses is how much we get to peek into other businesses. With that peek we discover other worlds and other perspectives....
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Actions Speak A Heck of Lot ‘Truer’ than Words
At Big River, we consider ourselves seasoned guides helping our clients build strong, credible brands. Lately, as we work with clients to develop a genuine brand, we often find ourselves getting...
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Listening to Business Dreams of 90% Authenticity
I sometimes find myself in the strange role of being a “business therapist”. Every week, I am listening to really smart business leaders who feel that their organization or product could be something...
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Calling All FMOL Readers To Help A Good Cause
OK loyal readers, I need your help. More importantly, four promising kids in the roughest part of Richmond need your help. Let’s prove that this social media thing can lead to great results for a...
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Like Chocolate to Peanut Butter, Finding the Perfect Balance between Brand...
You remember those classic Reese’s Peanut Butter commercials? ”Hey, you got peanut butter in my chocolate.” ”No, you got chocolate in my peanut butter.” This tug of war between chocolate and peanut...
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MoonPie Mike Makes His Debut
Well, one of my professional dreams has come true. Big River is going to take the reigns of MoonPie’s social media efforts. Cowabunga. Now I know my mother on Lookout Mountain has to be proud of her...
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You don’t find “brand authenticity” at the Saturday Night Special
I noticed something while walking my dogs, Bo and Ellie, down the beach this past Wednesday. July 4th at the beach is just….different. The people at the beach are different. There are people sitting on...
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Go to Where Your Prospects Are
It’s a new day in the biz world. This fairly recent more challenging battleground for acquiring customers requires new thinking and new approaches. Clients, customers, or prospects don’t just come...
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FMOL SPECIAL EDITION: Help Moon Pie Get to the Final Four!
Readers of “Fred Moore or Less” Unite! Moon Pie is in the fight of its life versus Little Debbie in the first round of Garden and Gun’s Battle of the Brands Southern Food Bracket. Talk about March...
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Meet Kai – The Digital Indiana Jones
My Dad always said, “Hire people smarter than you”. Mission accomplished, Dad. Meet Kai Fang. Big River’s new creative director. Kai is a pioneer and adventurer. When I first met Kai, I mentioned that...
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